So Jim Schembri's an occasionally funny guy - most often when he doesn't try so hard - but lately his ranting and forced humour has been increasingly schoolyard-ish.
A couple of weeks ago he went off on an "Oh, I'm so hard done by" tangent about all the horrible horrible hate mail he gets, and how difficult the life of a film reviewer is (Jim, the reason you're the one getting paid and they're not is because you're supposed to be smarter than them, and above all that crap).
But on Friday he sank to new depths, with an hilariously "satirical" poke at the "new" craze that is blogging. With such intellectual wit as an excess of exclamation marks, Schembri's genius becomes apparent.
In reality, Schembri's puerile pretentiousness really begins to resemble, er, one of his own articles.
Now, this isn't me getting all defensive. I realise that this here blog is little more than my chance to get up on a soapbox and rant to an audience (of two or three people). But to presume that all blogging is essentially artless and without merit is extraordinarily childish and shortsighted.
It's not just that Schembri hasn't heard of (or so it seems) blogs such as Baghdad Burning (which is now an acclaimed book), but the fact that he's actively avoiding referencing the most obvious retorts to his own immature argument.